Clerkenwell Open 2021
The BCFA Clerkenwell OPEN trail event took place over two days in early September with the aim of providing a clear statement and a focus that Clerkenwell was once again “alive”, the showroom doors were gratefully unlocked and once again were “open for business”.
Over 60 leading international brands took part including manufacturers of bathrooms, furniture, fabrics, flooring and furnishings, featuring new products for both the workplace and hospitality sectors.
This new event was facilitated and managed by two well regarded organisations in the interiors and design industry – The BCFA (British Contract Furnishing Association) and WOD (Women in Office Design).
The OPEN attracted a wide-ranging audience of decision makers and influencers, including architects, designers, clients/end users and property professionals who welcomed the opportunity to be able to network in person and exchange views.
An interactive online trail map took visitors on a journey to see the latest designs and products on offer, and many showrooms also ran their own exciting and innovative events over the two days.
The showrooms commented that as well as reconnecting with clients that they already knew, with so many changes in design practices during the last 18 months, it was a brilliant opportunity to meet up and engage with new contacts.
The vibrant social media campaign for the event was really welcomed and the buzz of interaction and engagement online was excellent.
“After what has been a challenging period for our sector, we felt it was essential to organise this event to provide a boost specifically to support the Clerkenwell showrooms so that they quickly regained their vibrancy and vital role within the contract sector. Clerkenwell Open categorically achieved this, and importantly also boosted the engagement and sense of community between the participating companies” – Jeremy Stein, Managing Director of the BCFA.
“The A&D community has missed out on networking and learning in last year and with Clerkenwell Open, we brought designers, specifiers and workplace experts together, to socialise and share ideas and knowledge through our seminars and workshops.” – Harsha Kotak, Founder of WOD.
Participating showrooms were encouraged to host their own events based around the themes of Well-Being in the Workplace and Sustainability. The outcome was an exciting range of workshops, talks, networking drinks and exclusive product launches.
The Clerkenwell Open also encouraged all showrooms to take part in the COmmitment: a voluntary pledge from participating showrooms, signing a document to show that the interior design world has listened and responded to the environmental threat that is faced by everyone.
Companies signed up to a plastic-free event, no single-use items, no lanyards, no physical maps, free water refill stations, merchandise sustainably made or eco-friendly, product display showcasing manufacturing transparency and Clerkenwell Open route marking plastic-free (where possible).
We’d like to thank those who attended and helped put the buzz back into Clerkenwell. A special thank you to our participating showrooms for all their hard work and support throughout.
Director of Workplace, HOK
Chief Workplace & Change Strategist, GoSpace
Strategy Director, Principal, Gensler
Muriel Altunaga Aguirre,
EMEA Design hub, Director, CBRE
Associate Designer, M Moser Associates
Head of Workplace Strategy UK&I, Knight Frank
Managing Director, Rainbow
Regional Sales Director South, Bureau
WOD Sustainability & Circular Economy Manager
Creative Director, Basha-Franklin
Director & Co-Founder, align
Bertie van Wyk,
Insight Programme Manager, Herman Miller
Business Development Manager, Planet Mark
Well AP Expert & Owner, The Well Workplace Ltd
Principal Designer, Orangebox
Design Director, Oktra
Associate Director, tp bennett
Design Principal, Arcadis
Advisory Panel for CO
Managing Director of Sustainability Consultancy, Element Four, and UNESCO Special Junior Envoy for Youth & the Environment
Digital Content Expert
Sales Marketing Manager, Bene UK / MENA / APAC
Founder, Women In Office Design
Managing Director, The BCFA
Managing Director, Gresham
CEO, Ocee Design
Director, Pledge Office
Commercial Director, Boss Design