“With 20 years’ experience working as an environmental engineer, I have become sick of the word ‘sustainability’!” stated Georgia. “There is just so much ‘green wash’. We must gain a greater understanding, be honest and recognise the challenges.”
“You don’t have to prioritise everything – focus on areas which really resonate with your brand and business. Do you know what you mean when you talk about sustainability? Are you focussed on carbon, pollution, toxicity, circularity or waste reduction?”
“We need to tell the truth about the challenges,” continues Georgia. “Collaborate to find solutions and hold institutions to account.”
“With the UK assuming the COP26 Presidency, in partnership with Italy, this seminar is very timely. We need to share solutions – it’s not about gaining a commercial, competitive edge. We need to work collectively to save the planet.”
All of the speakers supported Georgia’s perspective. “We need to be transparent and honest,” stated Elena Caregnato. “We must include the whole life cycle and develop innovative ideas for end of life.”